Smart Water has just gotten cooler with a suave and sexy new face, Idris Elba. The Sierra Leone-Brit Actor is featured in print ads for the water brand by Coca Cola. Elba is looking dapper as ever. The ads will run in GQ, Essence, and Men’s Journal Magazines.
The fall campaign ads were shot earlier this summer by noted fashion photographer Norman Jean Ray and feature Elba in different scenes incorporating Smart Water into his daily lifestyle.
Idris takes over from Jennifer Aniston as the face of the water brand which is enhanced with electrolytes. The stunning Hollywood actress showed off her enviably athletic frame in last year’s adverts.