Asisat Oshoala Is First African Female Player To Win European Championship<\/a><\/strong><\/p>\n\n\n\nSimilarly, one of Masai Ujiri's objectives is to create a gateway for talented and ready African starlets to travel overseas and play elite basketball. Through NBA-style drafts, NBA and European franchises can come over and select players for their teams.<\/p>\n\n\n\n
#2. Improved Basketball Culture in Africa<\/b><\/h3>\n\n\n\n
Africa is heavily endeared to soccer against other sports. However, basketball can stake a claim at attracting and keeping as many Africans as it can, through this initiative. Since Masai Ujiri's idea is to permeate the hearts of young Africans, the next generation of Africans may grow to love and play the sport. Through this and the Basketball African League, more Africans can watch along National lines, leading to an improvement in the basketball viewing culture of Africans.<\/p>\n\n\n\n
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#3. Future Massive Investment in Africa <\/b><\/h3>\n\n\n\n
This initiative can also serve as a pipeline for talent into the Basketball African League. In doing so, the initiative can in turn bolster the quality of the League, which leads to more sponsors. Currently, the Basketball Africa League, has foreign investments towering north of $100 million.<\/p>\n\n\n\n
The League was able to attract sponsorship from multiple multinational organizations, including Air Jordan, Flutterwave, French Development Agency (AFD), Hennessy. Others are New Fortress Energy, Nike, Pepsi, RwandAir, and Wilson. With better players and a better League, more investment can come into Africa.<\/p>\n\n\n\n
Masai Ujiri's Future Plans<\/h2>\n\n\n\n
In addition to the basketbal camps and courts, Ujiri is now looking to bring in more Africans into basketbal leadership. While talking to CNN, he said,<\/p>\n\n\n\n
\"First of all, we have to give more Black people opportunity in our own institutions and organizations. We have to continue to figure out a way to be decision-makers, be in these boardrooms. It's not only hire an intern or hire a diversity and inclusion officer\u2014we have to be in positions where decisions are made. For me personally, there are a couple of projects that we are working on that I cannot speak too much about now that I am 100% excited about.\"<\/em><\/p>\n\n\n\nALSO READ:\u00a0Boston-Based Somali Basketballer Is Breaking The Cultural Limitations Facing Muslim Women<\/a><\/strong><\/p>\n\n\n\nConclusion<\/h2>\n\n\n\n
Although a large number of Africans are in love with soccer, the Basketball Africa League is here to stay. As more efforts continue to go into basketball development in Africa, stakeholders are hopeful that this new venture will drive growth and investment across the continent. What are your thoughts about Masai Ujiri's court initiative? Let us know in the comment section below.<\/p>\n","post_title":"Returnee Spotlight: See How Ujiri Masai Wants To Make Africa World\u2019s Basketball Capital","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ujiri-masai-make-africa-worlds-basketball-capital","to_ping":"","pinged":"","post_modified":"2024-08-29 23:43:59","post_modified_gmt":"2024-08-29 23:43:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.africanvibes.com\/?p=328348","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}],"next":false,"prev":false,"total_page":1},"paged":1,"column_class":"jeg_col_2o3","class":"epic_block_3"};
