Why Kim and Priscilla Addison Left For Ghana To Do Business
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Priscilla and Kimberly (Kim) Addison did not grow up in Ghana nor did they set out to be chocolatiers. Although of Ghanaian heritage, both girls grew up in Senegal and had their higher education in the United States.
Priscilla is a graduate of New York Universityโs Robert F. Wagner School of Public Service, where she obtained a Masterโs in Public Administration (MPA) with a specialization in International Development.
Kim holds a Bachelor of Arts in French and International Studies with a concentration in Social Justice from Boston College. So, what prompted themย to move to Ghana to start a business in an industry where they had no experience?
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Their inspiration
Kim/Priscilla:ย โTwo years ago, we thought it was strange that Switzerland is known for its chocolate but yet, does not have a single cocoa tree. Meanwhile, Ghana, being the second largest producer of cocoa grows the main ingredient in chocolate (cocoa) but produced very little chocolate itself.
We saw a vast need for manufacturing in Ghana and across the continent of Africa.โ The girls said in an interview with African Vibes.
These sisters were awardedย the 2016ย Tony Elumelu Entrepreneurship program for manufacturing. This was in recognition of their game-changing entrepreneurial efforts as chocolatiers.
I caught up with the girls to learn about their business and experience as Returnees. Here is what they had to say.
Their business idea
![Why Kim and Priscilla Addison Left For Ghana To Do Business 3 Their Business idea](https://africanvibes.com/wp-content/uploads/2015/05/IMG_1665-scaled.jpg)
Kim/Priscilla: โGenerally, there is untapped potential in the manufacturing of chocolate across the continent. In Ghana, the candy shelves of supermarkets and malls are overflowing with foreign chocolate bars, some undoubtedly made with Ghanaโs very own cocoa.
On the other hand, Ghana is known for its cocoa, but not for its chocolate products. Having recognized all this, we were determined to create a Ghanaian brand that is reputable locally and internationally.
โ57 Chocolate was conceived in an attempt to inspire the youth to use their minds and creative geniuses to transform Ghanaโs resources by making and creating local products of premium value.ย
At โ57 Chocolate we take dried cocoa beans and process them into luxurious chocolate and confections. Whatโs most unique about our business is that we produce chocolate that is a reflection of Ghanaian art and culture, right from our packaging to our chocolate products.โ
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Addison sisters embed cultural elements in their chocolate bars
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Kim/Priscilla: โWe look to Ghanaian art and culture for our inspiration. Our 10-gram Adinkra bars are particularly a reflection of motivation. These bite-sized bars are beautifully engraved with visual symbols created by the Ashanti of Ghana.
We have a collection of 12 different Adinkra symbols, each representing a concept or a particular meaning. We will be adding more concepts to our collection in the coming year.
We are also working on some exciting flavors which will incorporate more local ingredients, we hope to debut within the coming year!โ
The origin of Addison brandโs name
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Kim/Priscilla: โThe name โ57 is short for 1957โthe year of Ghanaโs independence. 1957 was a revolutionary year for the country, not only because it was freed from colonial rule, but it is the year that gave birth to the nationโs โcan-do spirit.โ
Before 1957, industrialization in Ghana was non-existent, most goods were imported and not produced in the country. It is a call and reminder that sometimes in order to go forward, we need to look back at our foundationโour roots.
โ57 Chocolate aims to inspire the people of Ghana, especially the youth to create and develop made in Ghana products of premium value.โ
Their goal
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Kim/Priscilla: โOver the long-term, we aim to create a Ghanaian chocolate brand that is known worldwide, but most importantly one that surpasses our lifetime. We hope to have our chocolate sold across the continent of Africaย and around the globe.โ
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The naysayers
Kim/Priscilla: โThe biggest setback was meeting people along the way who kept telling us the idea of making chocolate from bean to bar in Ghana was impossible.
Despite the discouraging comments, we persevered. What may be impossible to one person is possible to 100+ others. We decided to show people that it can be done. Of course, we made plenty of mistakes along the way, but this is always part of the journey and the climb to success.โ
Overcoming negativity
Kimberly: โItโs my faith in Jesus Christ. In challenging times, I am able to press on because I know God is bigger than any challenge I can ever face. He is my source of strength.โ
Priscilla: โFor me, itโs the endless possibilities Ghana has to offer. ย We are eager to keep using our creativity to address some of Ghanaโs problems. Our intention is not only to stick to cocoa but venture into other sectors and create something in addition to โ57 Chocolate that will outlive our lifetime.โ
Accomplishments
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Kim/Priscilla: โWinning the Tony Elemelu ย Entrepreneurship Program for manufacturing is one of our biggest successes. Our experience with the program has been a great opportunity!
Itย has provided us with an incredible amount of insight into business and has linked us to a multitude of entrepreneurs across the African continent. We are honored to have been selected to represent Ghana in the field of manufacturing.
The second accomplishment is having actual products we can sell on the market locally that our customers patronize.
Currently, we have 6 signature flavors: dark (2 kinds including 88 percent baobab and 73 percent dark chocolate), milk, white and mocha latte (coffee flavor), and bissap (or hibiscus flavor) chocolate products.
We pair our chocolates with various ingredients like coconut, almond, and sea salt. For a complete list of our products, please visit our website. Our bestsellers are the 73 percent dark chocolate and mocha latte flavors.
Our clients buy our chocolate directly from us since all chocolates are handmade and made to order. They contact us via Instagram, Facebook, and Twitter or via email at [email protected]. At the moment we do not retail our products, but we hope to do this in targeted boutiques once the time is right.
Why itโs worth it
Kim/Priscilla: โFirst and foremost, we love seeing the joy our chocolate brings to our clients, knowing that we are adding value to a resource right at home. Many people thought this would be impossible to achieve.
Additionally, itโs the support and encouragement that weโve received from near and far. We have received several inquiries about investments and whether we ship our chocolate abroad.โ
Memories along the way
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Kim/Priscilla: โOne special memory we have is making our first batch of chocolate. It was absolutely spectacular to feel, taste, and see an actual product we created.
After experimenting with a few recipes, we finally settled on one we both enjoyed and wanted to share with the world. This was really a proud moment for us. An equally special moment was our first bulk sale of our Adinkra chocolates for a Ghanaian wedding!โ
Lessons Learned by Addison Sisters in Business
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Kim/Priscilla: โWe have learned many lessons. Here are just a few. In our experience as emergent entrepreneurs, we have learned to always have several contingency providers in case your primary contact is unable to deliver in a timely manner.
We have also learned that there is really never a right time to start. Now is always the right time. Start making and creating your product, put it out there. Based on feedback from your market, you can always improve or tweak it along the way.
We have learned that mistakes are important. As much as you donโt want to make mistakes they are inevitable. Itโs part of the journey to becoming great.โ
True Grit -Addison Sisters
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The challenges of doing business in Ghana
Kim/Priscilla: โItโs definitely not been easy. Although we are Ghanaian by heritage, we had never lived in Ghana up until this point. It is important to know and understand the factors that can either benefit or hurt the operations of your business.
A major challenge for us with starting the business was dumsorโ a popular Ghanaian word used to describe unpredictable power outages.
Ghana has been undergoing a power crisis and our business requires a study supply of electricity in order to produce and store our chocolate, since it is made from a bean to a chocolate bar. We have a generator in case we are in need of electricity.โ
Take the leap of faithโAddison Sisters
Kim/Priscilla: โWe were living in Switzerland, before moving to Ghana. We both knew we wanted to move back to Ghana, get to know our culture better, be closer to family (our parents) and build something with our creative minds.
We didnโt have many fears, we were always hopeful and positive. We believe if you speak and believe in positivity it will manifest itself this way. What was incredibly challenging was understanding Ghanaโs business environment, as this is not so evident.โ
Ghana culture shock?
Kim/Priscilla: โNot at all. We grew up in Dakar, Senegal. No matter where you live there will be similarities and differences. We learn to understand and sometimes appreciate the differences.โ
Ghana โ The Good
Kim: โI like the sunshine, heat, and the avid entrepreneurship movement in Ghana.โ
Priscilla: โTropical fruit (pineapples, mangoes, and coconuts). I also like that there is so much opportunity to innovate, create and solve some of the countryโs challenges.โ
Ghana โ The Bad
Kim: ย โI dislike that we import so much and place very little value on goods made in Ghana.
Priscilla: โThe plastic waste! Itโs everywhere, on the streets and along the beach side. Itโs a huge problem! We all need to make an effort to keep Ghana cleanโ
Word of wisdom to entrepreneur returnees Addison Sisters
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Kim/Priscilla: โDo a lot of research and reading as well as talk to people in your field of interest. Anticipate your challenges but be open to making mistakes. Thatโs the only way you are going to learn.โ
Editorโs Note
Priscilla and Kimberly Addison are a reminder that for Africa to live its potential, we all have a role to play. ย It is not enough for Africans in the diaspora to elevate themselves and their immediate families with some level of intellectual and financial success. The success of an African diasporan should have an additional measure, and that should be the knowledge and resource contribution given back to the continent to improve the situation of those who may not be direct beneficiaries of the same opportunities we were each given. Whether it is job creation, training people in an industry to do things better, building infrastructure, or contributing ideas or resources โฆ we each have an obligation to do something. If Africa thrives, the world thrives along with it.
โ Belle Niba
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