The I Wear African Campaign launches with great enthusiasm


I Wear African [Photo Credit: African Vibes]
All the theatre and drama of couture fashion was present at the African Vibes Magazine 3rd Anniversary I WEAR AFRICAN Campaign launch which took place over the weekend. The campaign, an initiative of , the magazineโ€™s Founder and Editorial Director generated lots of excitement as guests were encouraged to dress in Africa-inspired fashions.

The event was a parade of glamorous evening wear as well as innovative couture and luxury wear from 8 Designers. The mood of the show ran the gamut from dramatic to sensual, whimsical to classic, traditional to eclectic. The wall to wall enthusiastic audience of socialites, fashion lovers, and editors from different parts of the country and abroad flocked to the perennially elegant event on April 18, 2009, to enjoy couture and a luxury fashion showcase by designers from Ghana, Cameroon, Sudan, and DR Congo.

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Fashion brands on display at I Wear African launch

Showcased labels were , , , , Modahnik, and Studio D Maxsi. Guests received goodie bags with beauty items from Supporting Sponsor Cosmetics and were served exotic hors dโ€™oeuvres from Africa along with samples of juices from Silver Sponsor, Barrel Juice. Performances by emerging entertainers and (S.A) also enchanted attendees.

โ€œIt is always a great feeling when we celebrate our growth and that feeling only gets better with the launching of this campaign. I was quite touched by the turnout and guests who came out showing off their beautiful African outfits. The launching was a great success,โ€ said Niba, who dressed for the occasion in a beautifully crafted cream-colored 2 piece outfit straight off the Runway by Afua Sam of Studio D Maxsi; later on changing into a pink strapless frock dress with special markings native to Cameroon by Kirette Couture.

The campaign is just one of the many initiatives the publication is engaged in to stay true to its goal of connecting the world to Africa.


<<Checkout our I wear African Site>>

Event Highlights from VOA

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  1. Itโ€™s been a great pleasure to say โ€˜ un seul mort , continuer โ€˜. I am very proud of all the participants for the African vibes show, and would like to thank all of you for your great performances even though i was absent. i promissed myself to be present for the next occassion come 2010.
    I love you all and may god guide and protect us.

  2. All of this is great! The only comment I have is that no info is given to the locations (launch event, places to get the outfits, etcโ€ฆ)

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