The Backlash Against Youthforia’s Foundation On the Diverse Shades

The Backlash Against Youthforia’s Foundation On the Diverse Shades

In recent years, the beauty industry has made strides toward inclusivity, with many brands expanding their shade ranges to cater to a more diverse range of skin tones. However, there are still instances where brands fall short, as highlighted by the recent backlash against Youthforia’s foundation. Critics have called out the brand for its limited shade range and lack of diversity, particularly in its darker shades. This blog post delves into the controversy surrounding Youthforia’s foundation and why diverse shade ranges are essential for black women.

A History of Limited Shades

This isn’t the first time Youthforia has faced backlash for its shade range. When the company first launched, it offered only 15 shades, with just four catering to darker complexions. Beauty influencers, including Golloria George, pointed out the lack of diversity and called for more inclusive options.

The Problem with Shade 600

The recent controversy surrounding Youthforia’s foundation centers around its darkest shade, Shade 600. Makeup is not one-size-fits-all, and different skin tones require different shades and undertones to achieve a natural look. A limited shade range not only excludes a significant portion of consumers but also perpetuates the idea that certain skin tones are less valued in the beauty industry. Beauty influencer Golloria George’s viral TikTok video highlighted the discrepancy between the product’s color in the bottle and its appearance on the skin. The foundation’s ingredient list also came under scrutiny, with Shade 600 containing only one pigment, CI 77499 (black iron oxide), which does not allow for undertones. Beauty influencer Awuoi Matiop from South Sudan noted, the lack of inclusivity in shade ranges is a disservice to black women who want to feel represented and included in the beauty world.

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Moving Towards Inclusivity

Youthforia expanded its shade range from 15 to 25 shades, including a wider range of dark and deep colors. While this is a step in the right direction, there is still more work to be done. Beauty brands must continue to listen to their customers and strive for inclusivity in their product offerings. By offering diverse shade ranges, brands not only expand their customer base but also send a powerful message of acceptance and celebration of diversity.

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Conclusion about the backlash against Youthforia’s Foundation

The backlash against Youthforia’s foundation serves as a reminder of the importance of diverse shade ranges in makeup for black women. As beauty enthusiasts continue to call for more diversity and inclusivity in makeup, brands like Youthforia are being pushed to reevaluate their shade ranges and formulations to better serve everyone, regardless of skin tone, feel seen, valued, and included in the beauty world.