All the theatre and drama of couture fashion was present at the African Vibes Magazine 3rd Anniversary I WEAR AFRICAN Campaign launch which took place over the weekend. The campaign, an initiative of Amabel Niba, the magazine’s Founder and Editorial Director generated lots of excitement as guests were encouraged to dress in Africa inspired fashions.
The event was a parade of glamorous evening wear as well as innovative couture and luxury wear from 8 Designers. The mood of the show ran the gamut from dramatic to sensual, whimsical to classic, traditional to eclectic. The wall to wall enthusiastic audience of socialites, fashion lovers and editors from different parts of the country and abroad flocked to the perennially elegant event April 18, 2009 to enjoy couture and a luxury fashion showcase by designers from Ghana, Cameroon, Sudan and DR Congo. Showcased labels were Bothdoll Fashions, Cote Minou, KiRette Couture, Knaf Couture, Modahnik and Studio D Maxsi. Guests received goodie bags with beauty items from Supporting Sponsor Milani Cosmetics and were served exotic hors d’oeuvres from Africa along with samples of juices from Silver Sponsor, Barrel Juice. Performances by emerging entertainers Les Belles D’Afrique and Stephane Afeni (S.A) also enchanted attendees.
“It is always a great feeling when we celebrate our growth and that feeling only gets better with the launching of this campaign. I was quite touched by the turnout and guests who came out showing off their beautiful African outfits. The launching was a great success, ” said Niba, who dressed for the occasion in a beautifully crafted cream-colored 2 piece outfit straight off the Runway by Afua Sam of Studio D Maxsi; later on changing into a pink strapless frock dress with special markings native to Cameroon by Kirette Couture.
The campaign is just one of the many initiatives the publication is engaged in to stay true to its goal of connecting the world to Africa.
Which Designer was your Favorite?
Event Highlights from VOA
Title: African Vibes 2009 Anniversary Event
Location: 6821 Reed St, Bethesda, MD
Link out: Click here
Start Date: 2009-04-18
End Date: 2009-04-19
WE DON’T SEE AFRICAN GLAMOUR IN THE SOCIAL SCENES
WE DON’T SEE IT ON THE RED CARPETS
SO THIS SPRING, WE ARE LAUNCHING THE BIGGEST AFRICAN FASHION CAMPAIGN
THE “I WEAR AFRICAN” CAMPAIGN
A campaign about individual expression, contemporary style and cultural heritage. Calling on all fabulous fashionistas to drape on their fashionable best so they can proudly say “I WEAR AFRICAN”.
THIS WILL BE AN EVENT LIKE NO OTHER
- The decor will be fashion
– The gift bags will be fabulousity
– The outfits on the red carpet will be inspiration
– The designers will be creative
– The media will be present
– The Paparazzi will be captivated
- And the entertainment will be explosive
Barrel Juice, A taste Of Africa!
The Ultimate Natural Juice Experience with two great flavors: Ginger Pineapple and Bissap (Hibiscus). Both juices are made with ingredients (Hibiscus and Ginger) that are known around the world for their wonderful and unique taste but also for their numerous health benefits.
GET MORE INFORMATION >>
Coming Soon: www.iwearafrican.com