Entrepreneur Spotlight: How Lunga Ntuli Moved From Car Guard To Luxury Watch Maker

Adorned with leaf-ornament, behold a watch with meaning(Photo credit: The New York Times)

Lunga Ntuli (Photo credit: Gsport)
Lunga Ntuli, the founder of LN Watch (Photo credit: Gsport)

“No one knows tomorrow,” is a popular saying in Africa. The reason is that the person doing a lowly job today can become a huge success tomorrow. The emphasis of the wise saying is that you should never look down on anyone. The entrepreneurial journey of Lunga Ntuli exemplifies the value of hard work and determination to succeed against all odds. Today’s entrepreneurial spotlight will help you to understand that African saying better.

Lunga Ntuli’s Uncanny Love for Sports

Coming from the KwaZulu-Natal region with an obsessive interest in Sports, Lunga decided to obtain a National Diploma (ND) in Sport Management at the Durban University of Technology. He also bagged a certificate in Sports Psychology from UNISA.

Lunga Ntuli is a sport coach (Photo credit: Gsport)
Lunga Ntuli has always been a sports enthusiast (Photo credit: Gsport)

Within this period of studies, he had fended for himself by guarding cars at car parks. It was also during that period that he honed his writing skill. He started by writing about sports as a freelance writer in Northcoastcourier.co.za and later went on to write for Goal.com.

Taking writing to the Next Level

Holding strong to his newfound passion, he published his first book “Sports Vs Love”. As people were still in awe, he published his most popular to date, “Why Men Cheat and Women do it better”. This brought him to the limelight such that he was invited to speak at events about relationships.

The famous book by Lunga Ntuli: Why men cheat and women do it better (Photo credit: Goodreads)
The front cover page of the famous book by Lunga Ntuli: Why men cheat and women do it better (Photo credit: Goodreads)

He did not rest on his laurels, rather, went on to write more than four books, all talking about love and relationships. The last one is titled, “This thing called Love”. He has a blog, YouTube, and podcast channels that are also dedicated to relationships.

Motivation to start LN Watches

To immortalize his name on the sands of creative arts, he employed the art of local South African bead making in watchmaking. Lunga ventured into watchmaking with a special peculiarity; watch straps made out of beads. Interestingly, the bead straps also have embedded meanings.

In Zulu tradition, colors are symbolic. Since love is very important in Zulu culture and Lunga is a Zulu, he employed the bead love letter skill to give a platform for those in love, for easy communication. While being interviewed by Reuters reporters in London, he said,

Lunga is the evidence that Hardwork pays (Photo credit: North Coast Courier)
Lunga is the evidence that hard work pays (Photo credit: North Coast Courier)

“We want to dominate Africa, we want to tell the African stories. We want to tell the story of ubuntu (humanity), we want to tell the story of uthando (love) throughout the world. So we are saying, through LN Watches, we are coming from the little area called Ethembeni, but building a brand that is going to outlive us, that is going to be big, that is going to dominate in Africa and in the entire globe.”

DIsplay of LN watch and its case (Photo credit:Manduwe African Handmade)
Display of LN watch and its case (Photo credit: Manduwe African Handmade)

Obstacles while trying to set up LN Watch

The obstacles of Lunga Ntuli started when he was a car guard. There were lots of self-doubts and low self-esteem. Just like any other person, he was tempted to throw in the towel due to people’s perceptions of him. However, with determination and self-encouragement, he pushed himself into the limelight with lots of hard work and diligence.

LN Watch Success Story

Apart from the audience that he gained when the duke and duchess came to South Africa in 2019, he was invited to the Africa fashion week London also in the same year. Lunga Ntuli has expanded his business across continents especially to lovers of African culture.

Adorned with leaf-ornament, behold a watch with meaning(Photo credit: The New York Times)
Adorned with leaf-ornament, behold LN watch with in-depth meaning (Photo credit: The New York Times)

Five Business Lessons from Lunga Ntuli

#1. Hard work pays

Irrespective of the history and secrets of all successful business owners, being hardworking is indispensable. Lunga Ntuli had no option but to follow the trails of great men and women. He could have been in his house cursing his parents for being poor. Instead, he rather rolled up his sleeves and started his venture. Consequently, it paid him handsomely.

#2. Your origin is your diving platform into your success

Nature always equips us with all the tools we need to excel, regardless of where we find ourselves. For example, Lunga Ntuli is from South Africa. So, he intuitively combines Zulu bead-making style with watchmaking. To do that, he was observant enough to learn his Zulu culture.

#3. Create a storyline to sell your products/services

In business, you should have an audience who will be attached to your business. Lunga knew and fought to get it right. To achieve that, he got a model that will enable Africans to buy into the emotions and pride in the guise of wristwatches. Every brand has a story and you need to create yours.

Array of watches for sale in LN Watch (Photo credit: How Africa News)
An array of watches for sale in LN Watch (Photo credit: How Africa News)

#4. Patience is important in building business

LN Watch did not just begin in 2016. It began when Lunga took his time to learn about his culture and bead-making. It continued when he started his first business and honed his business skill. He was patient enough to develop his skills and it paid him very well.

#5. Have a good time management skill

An African proverb says that life gives what is offered to it. When a standard is set, opportunities would eventually present themselves to enable you to reach that standard. Without time management, you will find it hard to manage and grow your business just like Lunga Ntuli.


The director of LN watch, Lunga Ntuli, is an embodiment of the “Africans never give up” spirit which is often misinterpreted as pride or arrogance. It is the same spirit that keeps Africans struggling even when the economy and government policies are stacked against them. Ntuli pushed himself beyond his credentials.

Lunga is also a public speaker (Photo credit:https://lungantuli.wordpress.com)
Lunga is also a public speaker (Photo credit: Lungantuli)

Considering his age and enthusiasm to surprise the world, we can boldly say that his best is yet to come. You are not different from him. With the right mindset and determination, you can shine bright and soar high like Lunga Ntuli—and even higher.


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